Opening of applications for the « Made in Paris » label 2025: a springboard for Parisian artisans

June 2024 The Viaduc des Arts

It's official! The City of Paris has just launched the 7th edition of the « Made in Paris » label. You have until Monday, September 23, 2023, 3 PM, to submit your application.
 

Everything you need to know about the « Made in Paris » label

More than just a label, it's an official distinction initiated by the City of Paris that highlights the excellence of the know-how of Parisian creators, merchants, and artisans.

Candidates presenting a product or range of products may compete in the following categories:

• fashion and accessories (clothing, jewelry, hair accessories, bags, leather goods, etc.)

• home decor (furniture, musical instruments, lighting, tableware, etc.)

• food craftsmanship (beverages, specialty breads, urban farming, chocolate, honey, etc.)

• manufactured products (candles, games, eyewear, skincare, stationery, etc.)

To obtain the label, you must submit your application. It will then be reviewed by a jury that will assess the quality of craftsmanship, originality, innovation, and compliance with local production criteria. The winners of each category receive a grant of €2,000 for first place, €1,000 for second place, and €500 for third place.

But that's not all! Parisians can also vote online to choose their « favorite » among all the labeled products. The top 3 products are also rewarded.

For a period of 1 year, the selected products enjoy official recognition from the City of Paris and are allowed to display the « Made in Paris » label.
 

Make an impression with your exceptional craftsmanship

If you are still wondering about the advantages of the « Made in Paris » label, its benefits will surely appeal to your consumers:

• quality and authenticity: it guarantees that the products have been made by Parisian artisans, showcasing their exceptional craftsmanship.

• proximity and support for the local economy: consumers are aware of the importance of supporting local businesses and promoting a sustainable economy. With this in mind, they are increasingly changing their consumption habits to prioritize locally made products.

• attachment to cultural heritage: Paris is an iconic city, rich in history and culture. Consumers are drawn to products that reflect the essence of the city and are crafted in accordance with the artisanal traditions passed down through generations.

• exclusivity and differentiation: products bearing the « Made in Paris » label have an aura of exclusivity as they represent the excellence of Parisian craftsmanship. Consumers often seek unique, creative, and distinctive products, making it a way for them to find items that stand out in the market.

In addition, the City of Paris regularly showcases products bearing the label and their creators at events such as the Foire de Paris and the Christmas events on the forecourt of the Hôtel de Ville.
The label-labelled creations are also on display in the "Paris Rendez-Vous" tourist office shop at 29 rue de Rivoli in the 4th arrondissement.

A real guarantee of visibility that can also be digital, with the winners mentioned on the websites and social networks of the City of Paris and the BDMMA (Bureau du Design de la Mode et des Métiers d'Art).

Submit your application by filling in the form available online before 23 September 2024 at 3pm.
The rules for the call for applications are just a click away.

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