Nicolas Marischael : a family of goldsmiths

June 2021 87 avenue Daumesnil

Four generations of goldsmiths and "Marischael Goldsmith" certainly imposes know-how, but even more so a universe and a brand. Nicolas Marischael, his wife and children, restore, create and invent in the field of goldsmithing.

A family secret

The founder of the silversmith line was a spoon maker. This is the term used to define the craft of solid silver cutlery. His great-granddaughter works with laser cutting and presents a collection of jewellery. Since 1924, four generations have succeeded one another in the workshop. Over the decades, each member of the family has contributed his or her skills, personality and desires. So what is the secret of this family, which knows how to pass on ancestral know-how, a passion for the trade and a desire to do things? There is of course the weight of family history, solid fundamentals, deeply rooted values, respect for work, but these alone do not explain the durability of the business and the dynamism of the brand. In fact, there is magic in the Marischael story! Something that cannot be explained. Certainly the notion of passing on traditional know-how to the next generations is essential, vital. Just as much as it is inherent to the profession. Nicolas Marischael is moreover a Master of Art, and more than a recognition, this title is the symbol of a commitment and a will to transmit. However, for the Marischael family, transmission is above all a starting point.

A competitive sport

The transmission serves "to do things differently". And this is how the company develops, the brand grows and the family flourishes. Nicolas Marischael is fond of metaphors when it comes to evoking his "dream team". The parallel with sport feeds his speech and his way of working and developing his company. According to him, what characterises his family is its ability to play "collectively". "We have a sense of teamwork", says Nicolas Marischael. The ambition of each one is expressed in a common vision which makes the "Marischael Goldsmith" universe evolve: to explore, innovate, invent, create from ancestral know-how and seize the opportunities offered by the contemporary era. Identifying the potential of the internet at its beginnings, giving time to digital communication, developing new ranges... are all new practices that enrich a brand's know-how. As a team, the objectives are common. You have to know how to anticipate, understand the changes in our society, be constantly listening, and evolve yourself to accompany the change. Heritage and know-how are therefore springboards.

Creating a brand universe

The practice of excellent know-how, then the creation of a workshop and finally the ability to create new frontiers in a virtuous ecosystem explain the longevity and excellence of Marischaël Goldsmith. The members of the family are committed to developing a brand that is enriched by the intuitions, the aggregation of technological innovations and the creativity of this collective. Each one is the guarantor of traditional techniques and each one seeks to innovate based on their own skills. Thus, with a precise "Marischael Goldsmith" DNA in mind, the playing field widens and offers many possibilities. Initially a reflection: what is the core business? what are its related universes? What are the possible synergies? In marketing, this is called "stretching the brand". And that is what the Marischael team is so enthusiastic about: conquering new territories. Producing cutlery, then creating goldsmith's products, tableware and continuing with the launch of a line of jewellery, a line of made-to-measure storage units... until the new adventure, still to come.

[a href=https://www.marischael.com/|blank]https://www.Marischael.com

® Matthieu Gauchet

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